WHO IS ERL

Emmanuelle (Emma) Rose Lorenzen is a creative luxury professional based between Chicago, Illinois, and Napa Valley, California. She takes pleasure in curating tasteful, aesthetic moments across every aspect of her life and work. Emma specializes in weaving brand stories through thoughtful, intentional design that resonates and inspires.

 

ERL began simply as her initials, but soon became the mark of her way of life—a life well curated. Friends and colleagues often praise the distinctive "ERL touch" she brings to her creative endeavors, inspiring her to solidify her monogram as a hallmark of taste, refinement and elevated living.

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Emma’s expertise lies in elevating brands by upscaling and refining their creative vision. From social media and digital advertising to marketing collateral and everything in between, she blends refined aesthetic sensibilities with a deep understanding of luxury marketing in 2025. With a pulse on emerging trends and a passion for staying ahead of the curve, her goal is to bring your vision to life with creativity and intention, setting it apart in competitive markets.

 

Her experience spans boutique agencies to Fortune 100 companies, where she has seamlessly adapted her approach to meet the diverse needs of her clients. With a keen interest in the luxury industry and an in-depth knowledge of the affluent consumer, Emma creates compelling visual narratives that captivate and engage high-net-worth audiences across industries.

 

Emma lives a life where creativity flows effortlessly between her passions and her profession. Whether she’s sourcing vintage treasures for her pre-war apartment, returning to the West Coast to wind along the PCH or wander vineyards with her family and labradors, channeling her inner Chicago food critic, or capturing life through 35mm film with her grandmother’s camera, she approaches each moment with the same purposeful energy.